Privacy Policy

Your Data, Your Rights, Our Responsibilities

Our Privacy Policy

Established for more than ten years, the Animal Rescue Society keeps its promises to our animal friends and human supporters alike. This includes treating your personal details with care and respecting your privacy.

This policy sets out how the Animal Rescue Society uses your information to help further our work in protecting animal welfare. 

If you’re not familiar with websites, it might help to know that you can click any text in blue, or any picture to get to further information. And if you want to go back where you came from, just click on the ‘Go back to’ text at the top right of the page to retrace your steps.

Our Privacy and Cookie Policy may change from time to time. To keep up to date, visit these pages occasionally.

Last updated 9th July 2019

This policy covers all personal information collected by Animal Rescue.

Who we are

 Animal Rescue Service is the data controller responsible for keeping your data safe and using it wisely.


Your IP information

When you log on to our website your IP (Internet Protocol) address registers on our servers. Your IP address reveals no information other than the number assigned to you. We use this information only to monitor traffic on our website.


Cookies help us to assess and improve our website and can provide useful information.  Here’s how we keep your online data safe:

When you visit Animal Rescue website, a cookie identifies and tracks your visit to collect statistical information. These cookies tell us what web pages have been visited, or how many times certain pages have been visited.

This type of cookie also makes your visit easier, for example remembering you as you make an order from us, so you don’t have to re-enter details. These ‘session cookies’ are deleted when you leave our site.

These ‘first party’ cookies have no way of identifying you. They aren’t tied to personally identifiable information and can’t be used retrospectively to track you.

When you view pages on our website and select the option of ‘remember me’, a cookie will be placed on your computer that will remember your computer’s details. The cookie doesn’t identify you as an individual, just the computer you used, to make using the website easier for you next time.

You may also notice some cookies that aren't from Animal Rescue, and these are explained below.

If you’d prefer to avoid any of these, you should delete cookies after your visit. Or you could use your browser's anonymous usage setting, such as ‘Incognito’ in Chrome, ‘InPrivate’ in Internet Explorer, ‘Private Browsing’ in Firefox and Safari.

For more information, visit

First Party Cookies

These are cookies that are set by this website directly.

  • Adroll Smart Pixel
  • Adwords conversion tracking
  • Adwords Remarketing
  • Conversion linking
  • Double click Floodlight Counter
  • Universal Analytics
  • Facebook Tracking
  • Twitter ads

Third Party Cookies

We use Google Analytics to collect information about your visit to our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This data is collected via a JavaScript tag in our web pages and is not tied to personally identifiable information.

Names as they appear in your browser: __utma, __utmb, __utmc, __utmz

You can find out more about Google’s privacy policy here: 

You can opt out of Google Analytics tracking by installing a browser plug-in from //   

To share stories and news, we may embed photos and video content from websites such as Pinterest and YouTube. When you visit a page with content embedded from one of these sites, they may set a cookie. Our website also uses embedded 'share' buttons to enable visitors to easily share things with their friends through several popular social networks, such as YouTube, Facebook, Google+ and Pinterest. These sites may set a cookie when you are also logged in to their service.  Animal Rescue has no control over these cookies and you should check the relevant third-party website privacy policy for more information about these.

Website Security

We maintain a high level of physical and electronic security to keep your data safe. We use Secure Socket Layer (SSL) software, which encrypts information given over the internet. All your personal information, including credit card numbers, bank account details and name and address, is encrypted.  This process takes the words and figures you enter and converts them into bits of code that are then securely transmitted over the internet

Your payments via debit or credit card are passed securely to our payment processing partner. We are currently implementing Payment Card Industry Standard Security.

While we make every reasonable effort to ensure that information sent to us is done so securely, we cannot warrant the security of information transmitted to us through the internet. When you transmit information to us via the internet, you do so at your own risk.


Some service emails like invoices have no tracking. We do track other emails at an individual level, for example to see whether the email has been opened or clicked on. We only use this information to understand open and click rates on our emails to try and improve them and the content you receive from us.



Data Collection

We may collect personal information about you. We only collect sensitive information about you when there is a specific reason to do so, and with your consent, or where we have identified an alternative valid legal basis.

Animal Rescue may collect personal information when you:

  • rehome or foster an animal

  • register with us for information

  • sign up for publications or newsletters

  • become an animal sponsor

  • contact our service centre

  • volunteer or fundraise for us

  • pledge or donate or sign up for an event

  • support one of our campaigns

  • register for any Animal Rescue service

  • purchase from our online shop or mail order catalogue

  • telephone, write, contact us online or text us or provide your personal information in some other way

The information we collect might include your name, communication preferences, email address, postal address, IP address, telephone number, mobile number and date of birth. We might collect your bank account details, so we can process donations, sponsorship or membership, or your taxpayer status so we can claim Gift Aid. In some cases, we may also collect information about you from publicly available sources.

We also use this information to help us provide and improve our services as a charity and to keep a record of our communications with you.

Sensitive Data

We only collect sensitive personal information about supporters unless there is a clear reason for doing so. For example, we might collect health information if you are participating in a marathon or similar fundraising event. We might collect information on whether there are children in your household if you are planning to rehome an animal. Or we might collect information to enable us to recognise and respond to the needs of a vulnerable person. 

We will only collect and record information to make sure that we can enable you to support our work in the way you choose. A clear notice will be provided when we ask you to give this kind of information, so you know why we need it.

Your information

We want you to feel confident about your information and how we use it when you support our work and animals in our care

We never rent, swap or sell your personal information to other organisations for them to use in their own marketing activities.

We are committed to keeping your information safe. Policy and processes have been designed to govern how we manage your data and we have invested in training on this for all our staff. We ensure that additional controls are in place for financial, sensitive and other special categories of information, to ensure we meet regulatory and legal requirements for managing these types of information.

How we ensure we are using your information properly

In most cases, the legal basis that we rely on to process your personal data will be one of the following, depending on the circumstances in which it has been collected and used.

  • where you have provided your consent to allow us to use your data in a certain way, such as receiving news by email, phone or text message

  • where the processing is necessary to honour a contract with you, such as providing animal sponsorship communications

  • where the processing is necessary for us to comply with a legal obligation,

  • a legal obligation to use or disclose information, such as retaining records for Gift Aid purposes, or disclosing information relating to incidents involving dangerous dogs for insurance purposes under the Dangerous Dogs Act, or wild animals under such laws as pertain to them,

  • where it is in our legitimate interests to perform administrative functions such as processing donations or following up an information request, or

  • marketing communications by post where our legitimate interest is to raise funds to deliver our charitable purposes

What is Legitimate Interest?

Legitimate interest is a legal ground for processing your data. It means that our use of your information must be fair and balanced to ensure we consider your rights and interests as an individual.

Some examples of how we might rely on legitimate interest are:

  • Sending you information by post, such as updates about our work, and services, how you can support us by raising funds or donating, products like our catalogue or raffle.
  • Administration such as improving the security of our website and systems, preventing fraud, processing donations or delivering orders.
  • Analysing personal information to ensure our services and communications are relevant to you
  • Generating Funds and Publicising our work
  • Direct marketing, which is marketing that is actionable by the recipient and measurable by us
  • Other forms of free or paid for marketing, publicity or advertising including campaigns, income generation and fundraising to support our work
  • Marketing communications by post where our legitimate interest is to raise funds to deliver our charitable purposes
  • Personalisation of communications such as post or email, so they are relevant and interesting
  • Exercise of the right to freedom of expression or information, including in the media and the arts
  • Analysis, targeting, and segmentation to improve our understanding of our audiences and our ability to do more for dogs
  • Processing for research purposes, including market research
  • Managing our operations
  • Recording and monitoring employee and volunteer information for recruitment, safety, performance management or workforce planning
  • Providing and administering staff benefits such as pensions
  • Physical security, information technology and network security
  • Processing for historical, scientific or statistical purposes
  • Financial Control and Management
  • Processing financial transactions and maintaining financial controls
  • Prevention of fraud, misuse of our services, or money laundering
  • Enforcement of legal claims including debt collection via out-of-court procedures
  • Where the Animal Rescue Society has been named as beneficiary or executor, administration of supporters' estates and/or gifts in Wills
  • Administrative Purposes
  • Responding to enquiries or complaints
  • Delivering orders for products or information
  • Delivering animal sponsorship benefits
  • Delivering membership benefits
  • Rehoming animals
  • Maintenance of suppression files, to ensure we honour ‘do not contact’ requests
  • Sending thank you communications and receipts
  • Administration of active financial transactions

Changing how you’d like to hear from us

Please help us get things right by telling us when your contact details and other personal information changes. You can of course change how we contact you, or ask us to stop contacting you altogether, at any time.

Get in touch with our friendly Customer Services team and they’ll get any changes made for you.

  • call us on our main switchboard number

  • write to us at our registered address, always shown on our Contact section

Please note that if you tell us you no longer want to hear from us, and you are on our supporter database, you may receive a few items in the following weeks. This is because we must select supporter information a few weeks in advance of sending post to you.

If you ask us to stop contacting you altogether, we will keep your contact information, such as name, address, email and phone number on our suppression list, to ensure that you do not receive unwanted future communications.

Your Rights

You have several rights under data protection legislation.

Right of Access

You have the right know what information we hold about you and you can request to see it verbally or in writing.

We will supply any such information you ask for as soon as possible, but this may take up to 30 days. There is no charge, other than in exceptional circumstances. You will be asked for proof of identity as we need to be sure we are only releasing your personal data to you.

This is called a data subject access request and you can request this form from us by emailing us or writing to us at the contact details above. Pease do title your correspondence Subject Access Request.

You can of course call us, write or email us with your request in your own words. If you do this, please put ATT. LEGAL TEAM - SUBJECT ACCESS REQUEST on your envelope, or in the subject line of your email, so we can ensure we process your request as quickly as possible

Your right to be informed

You have the right to be informed how your personal data will be used. This policy, as well as any additional information or notice that is provided to you either when you provided your details, or otherwise, is intended to provide you with this information.

Your right to withdraw consent or to object

Where we process your data based on your consent such as sending emails or text messages, you can withdraw that consent at any time. You also have a right to object to us processing data where we are relying on it being within our legitimate interests to do so, such as sending you information by post. To do this, or to talk to us about it, please contact Customer Services

Your right to restrict processing

In certain situations, you have the right to ask for processing of your personal data to be restricted, such as a disagreement about its accuracy or legitimate usage.

Your right of erasure

In some cases, you have the right to be forgotten, which requires that your personal information is deleted from our systems. Where you have requested that we do not send you communications, we will need to keep some limited data to ensure we honour this.


If you have any complaints about the way in which we have used your personal information, please get in touch with us. We will be happy to discuss your concerns.

In addition, you are also entitled to make a complaint to the Information Commissioner’s Office or to the Fundraising Regulator.